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Fitbit Attracts New Attention From Short-Sellers


Ron Burgundy
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James Park, Fitbit CEO, stands as company officials applaud after ringing the opening bell on the day of the company's IPO above the floor of the New York Stock ExchangeBy Noel Randewich SAN FRANCISCO (Reuters) - Wearable gadget maker Fitbit Inc attracted far more bets against its recently rising stock in September, underscoring concerns about competition from the likes of Apple Inc . Since Sept. 10, borrowing in Fitbit shares has jumped 50 percent, according to lending data from SunGard's Astec Analytics, which provides a strong glimpse into short-selling activity. While short-selling in Fitbit declined from 7.4 percent of outstanding shares at the end of August to 6.9 percent in mid-September, that rate is still much higher than the average short interest of 2.7 percent for tech companies, according to Thomson Reuters data.




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