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General Electric Producing Science Fiction Podcast Series


Ron Burgundy
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The General Electric logo is seen in a Sears store in SchaumburgIn a sign that what is old is new again, U.S. conglomerate General Electric Co is producing its own science fiction podcast series in an effort to raise its profile among a younger, tech-savvy audience. GE, in partnership with The Slate Group's podcast network Panoply, is running "The Message," a fictional eight-episode podcast that will follow the decoding of a 70 year-old message from outer space. "It's science fiction meets real science," said Andy Goldberg, GE's global creative director.




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