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Facebook Pushes Shopping Features In Move To E-Commerce


Ron Burgundy
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Facebook CEO Mark Zuckerberg speaks on stage during a town hall with Indian Prime Minister Narendra Modi at Facebook's headquarters in Menlo Park, CaliforniaFacebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app. In an effort to move further into e-commerce and compete with Amazon Inc’s retail offerings, Facebook announced Monday it is testing several ad features that allow users to shop directly through its app. Few users make purchases on mobile phones because it is slow and cumbersome, but Facebook hopes to win over more ad dollars by smoothing the process.




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