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Apple's Auto Ambitions Sideswipe Electric Motorcycle Startup


Ron Burgundy
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An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York CityBy Julia Love SAN FRANCISCO (Reuters) - Apple Inc's aggressive recruitment of auto experts as it explores building a car has left a promising, if financially troubled, electric motorcycle startup in the dust. Mission Motors, whose sleek electric bikes drew comparisons to Tesla's cars, ceased operations in May after losing some of its top engineering talent to Apple, according to sources close to Mission. Although it has never openly acknowledged it is looking into building an electric car, Apple has recruited dozens of auto experts, many from car makers like Ford or Mercedes-Benz, which shrugged off the departures.




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