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Adidas Aims To Open Automated Shoe Factory In Germany In 2016


Ron Burgundy
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The logo of Adidas is pictured in a store in MunichGerman sporting goods maker Adidas aims to open its first fully automated shoe factory in Germany next year, part of an effort to bring manufacturing back closer to its consumers in more affluent countries. The sporting goods maker signed an agreement to obtain technology from German engineering group Manz that will allow it to design and make custom-tailored shoe components in a new type of automated plant it calls "Speedfactory", Manz said on Tuesday. Adidas has been working with the German government, academics and robotics firms on new technologies it hopes will trigger a significant a shift in the footwear industry as the move led by its arch rival Nike to produce in Asia decades ago.




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