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In The Rearview Mirror: Car Designer Warns On Google Game Changer


Ron Burgundy
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Okuyama, high-end Japanese designer of the Ferrari F60 Enzo and Porsche Boxster, speaks during an interview with Reuters at his design studio in TokyoBy Naomi Tajitsu and Norihiko Shirouzu TOKYO (Reuters) - The days of cheap and cheerful cars like the Honda Civic and Toyota Corolla may be numbered as technology firms Google and Apple muscle into the auto industry, and change the way people own and drive cars. "If they don't watch out, they risk becoming just suppliers to those (tech) companies," Okuyama told Reuters in an interview at his industrial design studio in the Japanese capital ahead of this week's Tokyo Motor Show. Okuyama, who made his mark at Italy's fabled Pininfarina studio and also redesigned the Chevrolet Camaro and Corvette, says taking on Google and Apple will be the ultimate test for Toyota and other mainstream automakers.




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