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Gopro Faces Tough Competition As Consumers Spend Less On Cameras


Ron Burgundy
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GoPro Hero 3+ camera is seen at the Nasdaq Market Site before before GoPro Inc's IPO in New YorkWith demand from action junkies drying up, GoPro Inc has a mountain to climb as it vies with the iPhone and other sharpshooting smartphones to win over thrifty customers in the mainstream market. For a company which quickly became synonymous with its helmet- and body-mounted cameras, recent product launches have failed to click with consumers who rely more on smartphones than traditional cameras to make high-resolution video. GoPro's shares fell 15 percent on Thursday, a day after the company forecast lower-than-expected revenue for the crucial holiday quarter.




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