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U.s. Retailers Push Banks To Use Pins On Credit Cards As Confusion Reigns


Ron Burgundy
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A customer performs a transaction on an ATM at a branch of Hungary's largest lender OTP Bank in central BudapestBy Jim Finkle BOSTON (Reuters) - Some big U.S. retailers are stepping up efforts to use personal identification numbers, or PINs, with new credit cards embedded with computer chips in a bid to prevent counterfeit card fraud. A small band of retailers with the clout to call the shots on their branded credit cards is leading the charge. Target Corp is moving ahead with a chip-and-PIN rollout, and Wal-Mart Stores Inc plans to do the same.




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