Ron Burgundy Posted November 4, 2015 Share Posted November 4, 2015 By Jessica Toonkel NEW YORK (Reuters) - TV networks are trying a new tactic to understand what shows and commercials people like to watch: read their minds. Comcast Corp's NBCUniversal and Viacom Inc are each opening labs where they will study TV viewers in mock living rooms filled with infrared cameras tracking their biometrics – such things as eye movements and facial reactions made while hooked up to skin sensors and heart monitors. Viacom's lab, which is being built in New York, will include electroencephalograms (EEGs) to monitor peoples' brain waves while watching television. View the full article Quote Link to comment Share on other sites More sharing options...
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