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Blackberry Priv Wins Plaudits, But Price Tag Questioned


Ron Burgundy
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A Blackberry sign is seen in front of their offices on the day of their annual general meeting for shareholders in WaterlooBy Euan Rocha TORONTO (Reuters) - BlackBerry Ltd launched its first Android-based device on Friday, with the future of the company's hardware business riding on a slick smartphone called Priv that boasts an impressive array of features and a hefty price tag. The company is betting the Priv's large curved screen, full array of Android apps from the Google Play store and blend of productivity and security features will help it rebuild its share of the smartphone market, which has slid to under one percent. With hacking and data theft issues becoming a bigger concern these days, BlackBerry expects keen interest in its pre-loaded DTEK feature that alerts users every time any app attempts to access data, or turn on the phone's microphone or camera.




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