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Lg Elec Seeks U.s. Prime Time For Next-Gen Tv


Ron Burgundy
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File photo shows a visitor looking at LG 4K OLED TV screen at the IFA consumer technology fair in BerlinBy Se Young Lee SEOUL (Reuters) - The world's No.2 TV maker, South Korea's LG Electronics Inc, is betting that chopping prices almost in half before the U.S. year-end holiday season will create enough buzz to push its next-generation TV technology mainstream. The manufacturer and affiliate LG Display Co Ltd have invested billions of dollars in organic light-emitting diode (OLED) displays to rebuild profit decimated by Chinese competition in the liquid crystal display (LCD) TV market. OLED screens deliver better picture quality, consume less electricity and promise wider profit margins than LCDs.




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