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Sassy Woman Or Machine? Tech Giants Divided Over Digital Assistants


Ron Burgundy
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CEO Tim Cook talks about Siri during an Apple event in San Francisco, CaliforniaBy Julia Love and Yasmeen Abutaleb SAN FRANCISCO (Reuters) - When users ask Siri, Apple’s digital assistant, what she likes to drink, she is quick with an answer. What's your favorite drink?" As the tech giants race to build ever better artificial intelligence platforms, they are obsessing over the nuances of their digital assistants' personalities. For users, digital assistants are a gateway to powerful artificial intelligence tools developers expect to influence major decisions about what to buy and how to spend time.




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