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Deutsche Bank To Sift 'big Data' To Get Closer To Customers


Ron Burgundy
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The Deutsche Bank headquarters are seen in FrankfurtBy Andreas Kröner FRANKFURT (Reuters) - Deutsche Bank is embarking on a major computer systems upgrade that will help it to make greater use of so-called "big data" to provide a detailed picture of how, when and where customers interact with it, the bank's chief data officer said in an interview. JP Rangaswami, who joined Deutsche Bank in January as its first-ever chief data officer, said better and cheaper metadata was allowing the bank to analyze previously inaccessible information. "We are able to see patterns that we could not see beforehand, allowing us to gain insights we couldn’t gain before," Rangaswami told Reuters in an interview.




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