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Twitter Looks To Make Money From Ads Aimed At Logged-Out Users


Ron Burgundy
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A portrait of the Twitter logo in VenturaTwitter Inc said it was testing a feature to show advertisements to people who read tweets without logging in, as it tries to make good on its long-time ambition to monetize non-active users. The promoted tweets and videos will be available on Twitter's desktop website, particularly on people's profile pages and "tweet detail" pages that highlight specific tweets. The move will be welcomed by advertisers who have shied away from Twitter saying it doesn't have enough users, unlike rival Facebook Inc, which boasts more than 1.55 billion monthly active users (MAUs).




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