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Carmakers' Rush To Put Latest Tech In Lower-Priced Models


Ron Burgundy
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Mercedes Benz Chair Zetsche introduces new Mercedes-Benz E-Class at reception prior to opening of the North American International Auto Show in DetroitBy Edward Taylor DETROIT (Reuters) - Rapidly evolving technology is upending the traditional pecking order in the luxury car market, which until now has operated on the principle that bigger is better. Now, Mercedes-Benz and a host of others are quietly changing the rules. Mercedes' new E-Class mid-sized sedan, unveiled at the Detroit auto show Monday, will come with better computer chips, cameras, software and sensors than those in the larger and more expensive S-Class – the flagship that has for decades showcased the automaker's latest technology.




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