Ron Burgundy Posted February 29, 2016 Share Posted February 29, 2016 Online retailer Amazon is set to enter the British fresh food market after striking a supply deal with supermarket Morrisons , potentially ramping up competition in the already cut-throat sector. Morrisons, Britain's fourth biggest supermarket, said on Monday the deal would allow Amazon Prime Now and Amazon Pantry customers access to Morrisons ambient, fresh and frozen products in the coming months. The British supermarket sector has been convulsed by fierce competition in recent years and analysts have warned that a step up from Amazon could hurt the traditional players even more. View the full article Quote Link to comment Share on other sites More sharing options...
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