Ron Burgundy Posted March 10, 2016 Share Posted March 10, 2016 By Eric Auchard FRANKFURT (Reuters) - Norwegian company Opera is introducing a new version of its desktop computer browser that promises to load web pages faster by incorporating ad-blocking, a move that makes reining in advertising a basic feature instead of an afterthought. Opera has a history of introducing innovations that later become common in major browsers such as tabbed browsing and pop-up blocking, which helped users control an earlier generation of in-your-face ads and malware disguised as advertising. "Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying," an Opera spokeswoman said. View the full article Quote Link to comment Share on other sites More sharing options...
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