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Snapchat To Go Behind Scenes At Ncaa Tournament


Champ Kind
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Part-PAR-Par7754484-1-1-0.jpgSnapchat will deliver "live stories" including behind-the-scenes footage from the "March Madness" NCAA basketball tournament under a partnership announced Thursday. Turner Sports, the Time Warner unit which is one of the broadcasters for the annual collegiate tournament, announced a multiyear deal with the social network known for its disappearing messages which will allow Snapchat-contributed video from a variety of live sporting events. "There is nothing more powerful on social than a passionate sports fan expressing their emotions during that pivotal moment of a game," said Seth Ladetsky of Turner Sports.

 

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