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Bmw Shifts Focus Towards Harnessing Technology


Ron Burgundy
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A vintage wheelcap of a BMW is pictured before a news conference marking the company's centenary celebrations in MunichGerman carmaker BMW said it will focus on electric vehicles and automated driving and develop its software and technology services as part of a new strategy for the 100-year-old carmaker. The emergence of rivals including ride-sharing company Uber [uBER.UL] and technology group Alphabet which has developed its own self-driving car, has prompted BMW to rethink its traditional strategy of selling large powerful luxury cars. "We are leading BMW Group into a new era," Chief Executive Harald Krueger told journalists at BMW's annual results news conference.




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