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Apple Unveils Smaller, Cheaper Iphone Se Aimed At Mid-Market


Ron Burgundy
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Final of DUV01-08 series on AppleBy Julia Love CUPERTINO, Calif. (Reuters) - Apple Inc on Monday unveiled a smaller, cheaper iPhone aimed at new buyers, especially in emerging markets and China, as the technology company looks to reverse a decline in worldwide sales of its most important product. The new device, called the iPhone SE, has a 4-inch (10-cm) screen and starts at $399. It represents Apple's second bid for the crowded mid-tier market after an unsuccessful foray three years ago.




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