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As Apple Plots India Push, Samsung Stakes Turf With Revamped Phones


Ron Burgundy
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A salesperson serves a customer ® at a Samsung mobile store inside a shopping mall in New DelhiBy Himank Sharma and Se Young Lee MUMBAI/SEOUL (Reuters) - Samsung Electronics Co Ltd is regaining smartphone share in India with a revamped line-up packed with special features including a safety mode for motorcyclists, as rival Apple Inc readies a renewed push into the world's fastest-growing market. Long the leader in price-conscious India, the South Korean giant had been losing ground to local rivals such as Micromax and Lava, as well as Chinese brands. "Differentiated offerings are driving the trend in the mid-to-low-end segment," said Manu Sharma, vice president of product marketing for Samsung India Electronics.




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