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Business Money Talks For Wary Venture Funds Focused On Tech Start-Ups


Ron Burgundy
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File photo shows people attending Slush 2015, an event for startups and investors, in HelsinkiBy Mia Shanley STOCKHOLM (Reuters) - Tech start-ups aimed at businesses rather than consumers are winning more funding from increasingly wary venture capital investors who want to see a return on their cash sooner rather than later. Soundtrack Your Brand says businesses pay about five times what consumers pay for their tunes, which strikes a chord with investors seeking more stable earnings. "There is a trend away from consumer unicorns and valuations," Andreas Liffgarden, the company's chairman and co-founder, told Reuters.




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