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Prosieben's Video Service Uses Personal Touch To Fight Competition


Ron Burgundy
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German on-demand video service Maxdome is hiring staff to provide more personalized recommendations to users, trying to fend off rivals such as Netflix and Amazon Prime which are battling for a share of a growing market‎. "Even the best algorithm could not satisfy our users," said Maxdome's co-chief Filmon Zerai, referring to the way Maxdome, owned by German media group ProSiebenSat.1, and its competitors lead users through their extensive movie catalogues. Facing complaints its service is unwieldy, Maxdome has appointed a seven-strong editorial team to give its platform the look and feel of a magazine.

 

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