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Alphabet Stock Slips After Results But Brokerages Stay Bullish


Ron Burgundy
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A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin(Reuters) - Ruth Porat couldn't have been clearer: Alphabet Inc's chief financial officer said on Thursday that Google's parent needed to step up investment to boost traffic. Alphabet's shares fell 4.3 percent to $747.36 in early trading on Friday after the company's earnings fell short of estimates, largely because it spent more to build traffic for its mobile advertising services. Analysts, though, focused on the 20 percent rise in revenue from Google's websites, a key metric that met most expectations.




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