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Younger Buyers More Open To Self-Driving Cars: J.d. Power


Ron Burgundy
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File photo of Lexus SUV equipped with Google self-driving sensors during media preview of Google's prototype autonomous vehicles in Mountain View, CaliforniaBy Paul Lienert DETROIT (Reuters) - U.S. consumers who are under 40 are more open than older people to self-driving cars and their underlying systems, according to a survey released on Thursday by J.D. Power. The 2016 U.S. Tech Choice Study also found that one-third of Gen Y buyers - those born from 1977-1994 - would pay $3,000 or more for an automated system. The survey results should encourage automakers such as General Motors Co, suppliers such as Delphi Automotive Plc and tech companies such as Alphabet Inc's Google, all of which are accelerating development of self-driving cars and systems.




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