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Amazon Bolsters Voice Based-Platform Alexa With Investment In Trackr


Ron Burgundy
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Employees of Amazon India are seen behind a glass bearing the company's logo inside its office in BengaluruAmazon.com Inc is investing between $250,000 and $500,000 in Bluetooth technology company TrackR to extend the reach of its Alexa virtual assistant, according to a source familiar with the matter Alexa is the cloud-based system that controls the Amazon Echo, a speaker system launched by Amazon in 2014 that has emerged as a surprise hit. "Alexa" is the name the device responds to when users make requests, such as "turn on radio." Amazon and TrackR declined to comment on the size of the investment.




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