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Can Virtual Reality Translate Into Real Profits?


Ron Burgundy
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People wear Samsung Gear VR devices as they attend the launching ceremony of new Samsung S7 and S7 edge smartphones during the Mobile World Congress in BarcelonaBy David Randall NEW YORK (Reuters) - A growing number of U.S. companies are counting on virtual reality for real profits. With growth hard to come by amid the lethargic economy, companies ranging from snowmobile manufacturers to furniture sellers are incorporating virtual reality that so far has mostly been found in video games. Theme park operator Six Flags Entertainment Corp is outfitting riders on some of its aging roller coasters with Samsung VR headsets, allowing the company to brand the rides as brand-new without having to build costly new attractions.




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