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To Halt Smartphone Slide, Samsung Rewrites Playbook


Ron Burgundy
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File photo of a model posing for photographs with Samsung Electronics' new smartphone Galaxy S7 during its launching ceremony in SeoulBy Se Young Lee SEOUL (Reuters) - From the way it chooses smartphone components to the models it brings to market, Samsung Electronics has undergone a painful process of breaking from its past to reverse a slide in its handset business. For example, the world's largest smartphone maker agonized over camera specs for its flagship Galaxy S7 until the last moment - ultimately defying industry convention by opting for fewer pixels in exchange for improved autofocus features and low-light performance, a move that contributed to early success. "We've now gotten to a point where we can secure a baseline profit even if the market stagnates, so long as we don't make a bad mistake," said Kim Gae-youn, vice president in charge of Samsung's smartphone product planning.




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