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U.s. Consumers Buck Investors' Rush To Self-Driving Cars : Study


Ron Burgundy
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File photo of Lexus SUV equipped with Google self-driving sensors during media preview of Google's prototype autonomous vehicles in Mountain View, CaliforniaBy Paul Lienert DETROIT (Reuters) - U.S. consumers still resist the notion of self-driving cars, according to a University of Michigan study released on Monday, the latest sign that investors and automakers may be rushing into a business where demand is limited at best. General Motors Co's recent acquisition of Silicon Valley startup Cruise Automation for a reported $1 billion has accelerated a stampede by other automakers, suppliers and venture capital firms looking to invest in or acquire new companies developing self-driving technology. The survey results are consistent with those in a similar survey that the university conducted a year ago and generally mirror the findings in a study that the American Automobile Association released in March.




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