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China's Wang Jianlin Scores Fiba Basketball Partnership


Champ Kind
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2016-06-16T024930Z_1006980001_LYNXNPEC5F041_RTROPTP_2_CSPORTS-US-CHINA-WANDA-BASKETBALL.JPGBy Matthew Miller BEIJING (Reuters) - China's richest man Wang Jianlin has signed a partnership deal with basketball's international governing body (FIBA), the latest move by the commercial property billionaire to expand his Dalian Wanda business empire into sports and entertainment. Wanda will be FIBA's worldwide exclusive partner for sale and marketing of worldwide sponsorship and licensing rights for FIBA events, including four basketball World Cups and their qualifiers, according to the partnership deal. At a signing ceremony in Beijing on Thursday, Wang said he hoped the deal would help raise the quality of both international and Chinese basketball "to the next level".

 

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