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Pokemon Game Adds $7.5 Billion To Nintendo Market Value In Two Days


Ron Burgundy
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Illustration of the augmented reality mobile game "Pokemon Go"Shares in Japan's Nintendo Co Ltd soared again on Monday, bringing market-value gains to $7.5 billion in just two days as investors cheered the runaway success of Pokemon GO - its first long-awaited venture in mobile gaming. The game, which marries a classic 20-year old franchise with augmented reality, allows players to walk around real-life neighborhoods while seeking virtual Pokemon game characters on their smartphone screens - a scavenger hunt that has earned enthusiastic early reviews. As the game took the U.S. by storm, Nintendo's shares surged by a quarter in value on Monday to their highest level since November.




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