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Britain's Sainsbury's Trials Similar Concept To Amazon's Prime Now


Ron Burgundy
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A sign is displayed at a Sainsbury's store in LondonSainsbury's , Britain's second largest supermarket group, is trialing a one hour home delivery service that is similar in concept to Amazon's 'Prime Now', it said on Friday. Online shopping is one of the better-performing parts of Britain's retail sector and has become a key battleground for the big supermarkets as they grapple with the growth of German discounters Aldi [ALDIEI.UL] and Lidl [LIDUK.UL]. Britain's online food market is expected to nearly double to 17.2 billion pounds ($23 billion) in the five years to 2020, according to industry research group IGD.




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