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Wal-Mart Buying Jet.com To Lift Online Sales, Battle Amazon


Ron Burgundy
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A person walks outside a Wal-Mart store in Mexico CityThe deal disclosed on Monday follows a five-year e-commerce acquisition spree in which Wal-Mart, the world's biggest traditional retailer, has already bought 15 startups, seeking the talent and technology to make it a dominant player online and narrow the massive gap with market leader Amazon. Wal-Mart's online division has underperformed against Amazon, posting its slowest growth in a year in the first quarter as it struggled to gain traction with consumers, especially millennials. Wal-Mart has said it would integrate that software into its main website while keeping Jet.com as a separate entity.




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