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Apple Hones Marketing For Watch With Focus On Fitness


Ron Burgundy
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The Apple Watch Series 2 is on display during an Apple media event in San FranciscoBy Julia Love SAN FRANCISCO (Reuters) - Two years after unveiling the Apple Watch with apps and styles that tried to appeal to every need and every customer, Apple Inc has honed its marketing strategy, debuting a second generation product aimed squarely at the health and athletic audience. “Apple is responding to what has resonated with customers,†said analyst Jan Dawson of Jackdaw Research. “The problem is there are only so many people who want to wear a health and fitness device.




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