Ron Burgundy Posted September 16, 2016 Share Posted September 16, 2016 By Makiko Yamazaki and Tim Kelly TOKYO (Reuters) - This week's Tokyo Game Show is one of the world's biggest draws for gamers and developers, but the talk amid the virtual reality headsets and robot arms is of the industry giant that never turns up: Nintendo Co Ltd. The Japanese firm, conservative and rarely unpredictable, has twice caught the industry by surprise in recent weeks: first, with Pokemon GO, a wildly successful augmented reality smartphone game, and, earlier this month, by stealing the show at Apple Inc's iPhone 7 launch in San Francisco. There, Nintendo's best-known game creator, Shigeru Miyamoto, announced the firm's first on-the-go game starring the popular Super Mario character. It was a rare public splash, and gamers in Tokyo read Miyamoto's guest Apple appearance as a sign that executives in Nintendo's spartan offices in Kyoto might finally be catching up with the zeitgeist - tapping a treasure trove of popular characters and consumers' love of smartphones. View the full article Quote Link to comment Share on other sites More sharing options...
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