Ron Burgundy Posted September 23, 2016 Share Posted September 23, 2016 (Reuters) - Facebook Inc on Friday apologized for an error in the way it measured a key metric of video viewership that significantly amplified users' viewing times on its platform. At the time, Facebook had said that the "discrepancy" did not impact advertising billings and introduced newer metrics to replace the previous method. Facebook has made a significant strides into video, which has attracted significant advertising interest and has benefited from the shift in advertising spending toward the internet and other mobile platforms. View the full article Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.