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Amazon Launches Reading Feature For U.s. Prime Members


Ron Burgundy
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New Amazon Fire tablet cases are displayed during a media event introducing new Amazon products in San Francisco, California(Reuters) - Amazon.com Inc on Wednesday launched a new feature for its U.S. Prime members called Prime Reading, which adds a selection of Kindle books, magazines and comics to its loyalty program at no additional cost. The Prime loyalty program already offers original TV programming and access to digital entertainment products such as Prime Music and Prime Video, as well as one-hour delivery of purchases, for an annual fee of $99. Morgan Stanley said on Wednesday it now expects the total number of Prime subscribers to reach 100 million by 2018, up from its previous forecast of 88 million.




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