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Samsung Offers Financial Incentives To Stem Note 7 Bleeding


Ron Burgundy
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A customer exchanges his Samsung Electronics' Galaxy Note 7 to Galaxy S7 at company's headquarters in SeoulBy Hyunjoo Jin SEOUL (Reuters) - Samsung Electronics on Thursday offered financial incentives for customers in South Korea who exchange Galaxy Note 7 smartphones for other Samsung models, as it scrambles to shore up its reputation in the wake of a damaging safety crisis. The South Korean giant is in damage-control mode as rivals like Apple Inc and LG Electronics try to steal market share from the global smartphone leader after it was forced to scrap its latest flagship device. Samsung is boosting its marketing and promotional efforts around other Galaxy-series smartphones to cushion the blow from the demise of the premium Note 7, which it finally abandoned this week after failing to resolve overheating problems which caused some of the phones to ignite.




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