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Samsung Placing Product Images In Youku Videos, Targeting Chinese Viewers

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy

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The logo of Samsung Electronic is seen at its headquarters in SeoulBy Malathi Nayak NEW YORK (Reuters) - Advertising technology company Mirriad says it is working with Samsung Electronics Co Ltd and China's video site Youku to market Samsung products to Chinese viewers who are gravitating toward streaming video content. For instance, in the show "Ode to Joy" on Youku, as two characters emerge from an underground escalator in an urban setting, a billboard at the landing bears an ad for Samsung's Galaxy C phone. After the episode was shot and produced, the ad was inserted by Mirriad's technology over a real billboard at the setting.




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