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Apple's Holiday Surprise: Big Sales, Not So Big Profits


Ron Burgundy
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A customer buys the new iPhone 7 smartphone inside an Apple Inc. store in Los AngelesApple Inc posted its third successive quarter of declining iPhone sales on Tuesday and forecast slimmer-than-expected profit margins over the upcoming holiday season even as it projected record sales, sending its shares down. "In essence, in China and elsewhere, while Apple’s products are still seen favorably, the distance between Apple and its competitors is nowhere near as great as it once was," Neil Saunders, head of retail research firm Conlumino, wrote in a note. Apple shares fell 2.8 percent to $114.99 in after-hours trading.




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