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League's Avid China Fans Getting Full-Court Coverage


Champ Kind
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By Jahmal Corner LOS ANGELES (Reuters) - The young 2016-17 NBA season is gaining momentum and the avid audience in China is keeping up and indulging a love affair with basketball through a vastly increased access to game action. China sports fans have long loved the theatrics of basketball, and this season NBA China has further catered to them by offering a full menu of LeBron James, Stephen Curry and Russell Westbrook to their television screens and electronic devices. Tencent, a digital broadcast partner of the NBA in China, launched League Pass for the first time this year.

 

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