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Apple Shows Ambition To Get Into Self-Driving Car Race


Ron Burgundy
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An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York CityBy David Shepardson WASHINGTON (Reuters) - Apple Inc is wading in to the debate over regulation of self-driving cars, declaring it is excited about the potential for automated transportation and calling on U.S. regulators not to restrict testing of such vehicles. A five-page letter from Steve Kenner, Apple's director of product integrity, to the National Highway Traffic Safety Administration is the company's most comprehensive statement yet about its interest in self-driving vehicle technology. "Executed properly under NHTSA's guidance, automated vehicles have the potential to greatly enhance the human experience — to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without." Apple urged regulators not to impose too many restrictions on testing of self-driving cars, saying "established manufacturers and new entrants should be treated equally." Since software would decide what actions to take in potentially dangerous situations, Apple said certain areas need special attention.




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