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Nike Revenue Beats; Sees Rebound In Basketball Category


Champ Kind
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2016-12-20T214341Z_1006950002_LYNXMPECBJ1BP_RTROPTP_2_CBUSINESS-US-NIKE-RESULTS.JPG(Reuters) - Nike Inc , the world's largest footwear maker, reported better-than-expected quarterly revenue and profit, and indicated a rebound in its basketball category. Nike's basketball business has come under pressure, particularly from rival Under Armour's NBA-star Stephen Curry's signature shoe line. In response, Nike has redesigned its basketball products and delivered better priced products, such as the Jordan 31 and Kobe A.D. "We're seeing incredible momentum in basketball, to be clear, basketball is back," Trevor Edwards, president of the Nike Brand, said on a conference call.

 

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