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Eu Privacy Proposal Could Dent Facebook, Gmail Ad Revenue


Ron Burgundy
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An illustration photo shows a man holding a smart phone with a Facebook logo as its screen wallpaper in front of a WhatsApp messenger logo, in ZenicaBy Julia Fioretti BRUSSELS (Reuters) - Online messaging services such as WhatsApp , iMessage and Gmail will face tough rules on how they can track users under a proposal presented by the European Union executive on Tuesday which may hit advertising revenue. For example, email services such as Gmail and Hotmail will not be able to scan customers' emails to serve them targeted ads without getting their explicit agreement. Most free online services rely on advertising to fund themselves, raising fears that Tuesday's proposal could reduce that revenue stream.




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