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Alphabet's Hardware Growth Adds To Strength In Core Ad Business


Ron Burgundy
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Attendees wait for the program to begin during the presentation of new Google hardware in San FranciscoAlphabet Inc's core advertising business remained strong and its smartphone and home-automation products were gaining traction, analysts said a day after the company missed profit expectations, hurt by a higher tax rate. At least 11 brokerages raised their price targets on Alphabet's stock, which now has a median price target of $992.50 - indicating a 15.8 percent upside to the stock's Thursday close. "From a capital allocation standpoint, we appreciate Alphabet is investing in strategic, promising areas like Google Assistant and hardware, while pausing investment in less rewarding areas like Fiber," Jefferies analysts said.




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