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Activision Blizzard Creates Consumer Products Division

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy Omniscient Member

Ron Burgundy

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Visitors look at a presentation at the ActiVision Blizzard exhibition stand during the Gamescom 2013 fair in Cologne(Reuters) - Activision Blizzard Inc said on Wednesday it was creating a consumer products division to tap into the popularity of its videogame franchises, including "Call of Duty", "Overwatch" and "World of Warcraft". Tim Kilpin, a former top executive at Mattel Inc and Walt Disney Co, will head the new consumer unit as chief executive and president, the company said. Activision has been looking for new revenue streams, including setting up a film studio and an e-sports division.




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