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Toyota Sees Plug-In Hybrids Catching On Faster Than Conventional Hybrids

Ron Burgundy

By Ron Burgundy,
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Ron Burgundy

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Toyota Motor Corp. displays the company's Prius PHV Plug-in-Hybrid vehicle during an event to mark the launch of the car in Japan, in TokyoBy Naomi Tajitsu TOKYO (Reuters) - Toyota Motor Corp's chairman, who led the development of the Toyota Prius, expects the latest plug-in hybrid vehicles (PHVs) will catch on with consumers far more rapidly than the original Prius did. Known as the "father of the Prius" for his role in popularizing the world's best-selling hybrid car, Takeshi Uchiyamada said he expected to sell 1 million plug-in hybrids in less than 10 years, the time it took for sales of its conventional hybrid vehicles to hit that mark. "Environmental awareness has become a bigger issue today than it was 20 years ago, and demand for environmentally conscious products has increased," Uchiyamada told reporters at an event to launch the latest plug-in version of the Prius in Japan.




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