Ron Burgundy Posted November 16, 2013 Share Posted November 16, 2013 US aerospace giant Boeing said Saturday it holds nearly 40 percent of the lucrative sales market in the Middle East and aims to increase its share. "Today we probably have close to 40 percent" of the Middle East market, compared with 60 percent for European competitor Airbus, said Marty Bentrott, a regional sales chief for Boeing. Boeing lagged behind in the region for several years because it had not "realised that this part of the world" could play a key role in the aerospace industry, Bentrott said. "We went through a period of time ... being less competitive than we needed to be and we lost some opportunities," he told a press conference ahead of Sunday's opening of the Dubai Airshow. View the full article Quote Link to comment Share on other sites More sharing options...
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