Ron Burgundy Posted January 6, 2014 Share Posted January 6, 2014 By Sinead Carew NEW YORK (Reuters) - AT&T Inc plans to give cash-strapped consumers options to save money on mobile data fees as soon as this quarter while offering sponsors a new way to entice consumers to use their services. The company said it will announce details on Monday at AT&T's developer conference at the Consumer Electronics Show. The offering will let sponsors subsidize consumer's data fees, which have gradually gotten more expensive in recent years as phone companies charge for mobile web-surfing based on how much data their customers download. AT&T, the No. 2 U.S. mobile operator, compared the offering to 1-800 telephone services where businesses such as florists pay for inbound calls with a view to attracting more consumers. View the full article Quote Link to comment Share on other sites More sharing options...
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