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Nintendo Shares Surge As China Eases Gaming Console Ban


Ron Burgundy
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People ride an escalator past Nintendo Co advertisements at an electronics retail store in TokyoShares in Nintendo Co Ltd jumped as much as 7.5 percent to a two and a half-year high on Wednesday after China temporarily lifted a 14-year-old ban on selling video game consoles. The move could pave the way for Nintendo, Sony Corp and Microsoft Corp to enter the world's third-largest video game market in terms of revenue. "Nintendo hasn't had a catalyst for a long time, so if it can revive (via) the Chinese consumer market then it would be positive," a Tokyo-based trader said. The most popular video games in China are often free to play with gamers only paying for add-ons such as weapons or extra lives.




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